Unleased office space is a major concern in New York City. Still, that doesn't mean you can't enjoy peak success in the area.
Property owners and managers must rely on effective marketing strategies to draw in the perfect tenants and buyers. With thousands of commercial properties fighting for attention, distinguishing your property calls for a strategic approach.
Keep reading to learn about tried and true commercial property marketing strategies.
Taking Stock of Your Target Audience in NYC
Pinpointing the right demographic for your property is crucial. Doing this will help you create tailored marketing campaigns that speak to potential tenants and buyers.
For example, a small tech startup will have different space requirements compared to a large law firm. It's worth analyzing the local business landscape and conducting market research. By doing this, you can better define your target audience and their preferences.
Reaping the Advantage of Digital Real Estate Advertising
Most potential tenants and investors begin their property search online. You should use popular real estate advertising platforms to list your NYC commercial real estate properties. Don't forget to include the following:
- Detailed information
- High-resolution images
- Virtual tours
Search engine optimization strategies can help elevate your website's visibility in search results. Remember to optimize your site with keywords like "NYC commercial real estate" and "commercial leasing tips."
Do you want more property marketing tactics? It's also a good idea to share engaging content on social media while you're at it.
The Allure of Pro Photography and Virtual Tours
Amazing photography and virtual tours can make a significant difference in how potential clients view your property. When showcasing your commercial real estate, invest in professional photography that highlights the space's best features.
Virtual tours are synonymous with convenience. Offering 360-degree virtual tours allows prospective tenants and buyers to experience your property from any location.
Using Email Marketing to Reinforce Connections
By creating targeted email campaigns, you can provide priceless information on available properties, industry trends, and leasing tips. Growing a dependable email list ensures that your property marketing efforts are reaching the right people.
Be sure to segment your list. For instance, sending tailored leasing information to retail businesses looking for prime NYC storefronts will be more effective than sending general marketing emails.
Team Up With Local NYC Real Estate Brokers
Collaborating with experienced NYC real estate brokers is a wise move. Doing so can increase your property's exposure to potential clients.
Local brokers have a better understanding of the market than most people. They can connect you with businesses that want commercial real estate.
Offering competitive broker incentives can encourage brokers to prioritize your property.
Commercial Property Marketing Strategies
By staying true to effective commercial property marketing strategies, you can reap a higher return on your investments.
PMI Paramount is here to help you get the absolute most out of each NYC property. We do this by offering holistic management plans that include advertising, maintenance, compliance, and more.
Our PMI team would love to start you off with a no-strings-attached rental analysis.
